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Augme Technologies, Inc. Message Board

  • mitshu35 mitshu35 Mar 1, 2013 12:51 PM Flag

    Atlas

    Facebook has announced plans to acquire Microsoft’s Atlas advertising platform.

    Financial terms were not made public, however, Microsoft purchased aQuantive – the company behind Atlas technology – six years ago for a report $6.2 billion.

    “The acquisition, expected to be less than $100 million, is the surest sign yet that Facebook has designs on becoming an even bigger player in advertising,” Jason Del Rey of AdAge writes.

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