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Augme Technologies, Inc. Message Board

  • mitshu35 mitshu35 Apr 3, 2013 12:10 PM Flag

    Mobile Ad Revenue

    Web advertising dollars are transitioning from desktop to mobile much more quickly than previously anticipated -- and that has eMarketer boosting its 2013 mobile-advertising forecast. According to the firm, U.S. mobile advertising will be a $7.29 billion industry in 2013, $100 million more than eMarketer projected in December 2012.

    Clark Fredricksen, eMarketer's VP-communications, said the revision was made because mobile advertising is growing faster than originally expected. Facebook's and Twitter's "explosive entrances" into mobile advertising and a Google's continued "strong performance" on mobile are the driving factors behind the growth, Mr. Fredricksen said in a statement.

    While eMarketer was bullish on social and search-based mobile advertising, it was comparatively pessimistic about Millennial Media. eMarketer revised down its forecast for Millennial Media's share of U.S. net mobile-internet display ad revenue, saying that the company's traffic acquisition costs are no longer expected to fall in the next two years. Millennial's share of U.S. mobile display revenue is expected to decrease from 2.8% in 2013 to 2.6% in 2014.

    Sentiment: Strong Buy

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    • Mits, the article mentioned Facebook Google and Twitter.. if you are the CEO of Microsoft,aren't you just licking your chops to buy a mobile marketing company?? don't they want to be a leader again?? think about what they can do with this company under the microsoft name.. first of all, they would have their own mobile marketing division and name Ivan and Robbie head or heads of that. think about what they can do with the IP that we cant because of financial reasons; file lawsuits against the major players, seek and enforce injunctive relief. they could offer $6 a share. and it would be a close call. if Robbie was sent here, their lawyers should be checking out those patents as we speak..

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