They're not crooks. They're trying. They want to make a living. Sadly, they are just late to the game. Again....everyone needs to get this through their thick skulls. The company exists and will continue to exist. It will have sales and it will pay salaries. The stock, however, is pretty much worthless. It's going lower. It can't/won't go up much at all....ever. The balance sheet is awful. They burn cash faster than they make it. That won't change. The sector is growing faster than they are. They can't gain market share on the likes of GOOG and FB. AUGT is picking up crumbs on the floor while the rest of the sector eats at the adults table.