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3M Company Message Board

  • Forced_into_Early_Retirement Forced_into_Early_Retirement Feb 25, 1999 4:58 AM Flag

    The Squirrel Commercial

    Saw the post-it notes commercial with the
    squirrel keeping track of where it had stored its nuts.
    Interesting BUT did not really illustrate how real humans can
    use the product more creatively or
    usefully.

    Saw one showing on CNBC and another on MSNBC -- MMM
    must be targetting the cable tv people.

    Still
    looks like MMM needs to effect a major shakeup in its
    marketing department. Fire half of them and tell the
    remaining half to get some results in two weeks or they go
    too.

    SortNewest  |  Oldest  |  Most Replied Expand all replies
    • 3M went through some major marketing angst in
      1989-1990 during the last "recession". Seems upper mgt was
      concerned that no one knew who 3M was, they had done such a
      bang-up job developing brand awareness for things like
      "Post-It" and "Scotch" that no one knew it was really 3M
      behind it. They were pushing "3M Innovation" on
      billboards and and stuff.

      The squirrel ad, while
      cute, doesn't really tell the whole story. It does,
      however, communicate a use (remind notes) and its
      simplicity of use (even a squirrel can use it).

      In
      my business, we say something is so simple even
      Marketing can do it.

 
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