This is my 2nd time posting...does anyone know...is there like a 10 minute time limit when writing posts or something????? UGH
Anyway...long story short....just read some articles about corporate logos and the opportunity for watermarking...
One example is how the Good Housekeeping Seal is now interactive...you can do a search around that to find article...or also located in digimarc blog or twitter feed.
The blog post asks the question why isn't the Starbucks logo interactive....ability to go to webpage, get coupons, freebies, download songs etc).....plus imagine all the data/metrics that would be generated by all the Starbucks logos being interactive...very valuable
I think something like this could happen in 2013...regardless though I think this will be huge...will be interesting to see what business model is developed for this type of solution.
If SBUX will do write come together on their cups for the fiscal cliff talks...I'm pretty sure they are open to do an interactive logo....lol
REUTERS - Starbucks Corp will use its ubiquitous coffee cups to tell U.S. lawmakers to come up with a deal to avoid going over the "fiscal cliff" and triggering automatic tax hikes and spending cuts.
Chief Executive Howard Schultz is urging workers in Starbucks' roughly 120 Washington-area shops to write "come together" on customers' cups on Thursday and Friday, as U.S. President Barack Obama and lawmakers return to work and attempt to revive fiscal cliff negotiations that collapsed before the Christmas holiday.
Interesting! But thinking ahead, EVERYTHING, or most things will be interactive!!!!` The evoloution of this barcode replacement/advancement thing is going to be something else!! Bruce has spoken of their intention in changing the world many times. Watch how they do it!