Short term the Attributor acquisition will negatively impact their earnings but long term I think it will be a significant contributor. The growth in E-book sales and usage is happening while the distribution of smart phones and tablets / readers is still in the middle innings. Once you put smart phones and tablets into the hands of every man women and child the volume & usage will only accelerate and the need for copyright protection will intensify.
It will be very interesting to see if it has any impact ( positive or negative ) in the short-term? It will obviously help show more revenue growth top line,but will also negatively impact cash flow and operating income unless they can leverage their existing relationships / synergies and accelerate the timetable for reaching break-even. I think on the CC they suggested it would not be until mid 2014.