$35 would be an even better entry. Things aren't as bad for Vail resorts as some might think. Last year's snowfall was so good that we got spoiled and can't live up to it this year. If you have 3 years to buy and hold this stock hen $38 would certainly be a good entry. If you are an options trader then $35 wold be a good entry to give you more time and leway on the price. The only problem with options on MTN is that the spreads are very high so you overpay for options making the stock purchase a better idea.