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Vail Resorts Inc. Message Board

  • jabraun jabraun Sep 17, 1998 10:30 AM Flag

    Cheap Season Passes

    In an attempt to attact more skiers, Winter Park
    intiated a Season Pass War where $795 bought 4 passes for
    friends and family. Vail matched the price for
    Breck/Keystone/A-Basin and Copper also matched. It seems that many front
    range skiers will have paid for skiing for the season
    and single day ticket sales will fall sharply this
    year. Will this effect MTN's bottom line?

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    • I am long this stock and waited in line for an
      hour and a half last Monday to purchase this pass.
      Everyone I spoke with was buying this thing. Anybody with
      $200 was in on this deal.

      It depends how rev.
      from season passes is booked. If rev. is booked in the
      months the passes were sold, Sept. will grow, but we
      will see this reflected in the Jan., Feb., and Mar.
      numbers.

      The only way we win is if people who
      never ski got a bit too excited and ski one day this
      seaon. This may off-set the revenue loss from the ones
      who ski 25 days for $200.

      We can only wait and
      see. All I know is the resort may have a hard time
      hiring ticket checkers, etc. if you can buy a pass for
      $200 rather than bundling it with the job.

 
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