Because the economy has never really gotten going. its just speculation driving stocks that has cause people to feel like things were turning around when in reality when have been basically stuck in 2008 except the govt has spent close to 5 trillion more than revenues coming in. Now those days are ending with less govt spending to hold things up. its time for the private sector to start stepping up and spending money by creating new products and markets the days of cutting cost have gone as far as it can go