Just like UST someone will take this out over the next several years. Scale is where it is at in any declining business. I think Imperial Tobacco would love to have it but they are geared up from their buy of Altadis. There is also probably 10 or so points of takeover premium if you compare to MO. At some point this is going to break down lower and will be a great buy. In the mid 40's is where i'd start nibbling.