The Value of licensing ones technology and Y Procera bought Vineyard
Allot Secures $6.5 Million Steering and VAS Licenses Expansion Order from Tier-1 EMEA Mobile Operator
Allot's Intelligent Steering selected to help speed delivery of new revenue generating servicesk
HOD HASHARON, Israel, April 4, 2013 /PRNewswire/ --
Allot Communications Ltd. (NASDAQ, TASE: ALLT), a global leading supplier of service optimization and revenue generation solutions for fixed and mobile broadband service providers, announced today that it has secured a $6.5 million order from a Tier-1 mobile operator in EMEA for Intelligent Steering and Value-Added Service (VAS) Licenses. THE ORDER IS A LICENSING EXPANSION OF A EXISTING ALLOT SERVICE GATEWAY DEPLOYMENT.
The expansion order will allow the operator to build on the functionalities of its previously-deployed Allot Service Gateways by adding further Intelligent Steering and VAS capabilities. The ability of the Allot Service Gateway to accurately identify and redirect specific application and subscriber traffic enables the inline platform to act as a nexus point within the operator's network, allowing fast and efficient VAS creation and delivery. The platform connects to both policy and charging servers over standard interfaces (Gx,Gy), enabling an integrated and comprehensive approach to new service deployment.
"This order further validates the importance of the Allot Service Gateway in helping operators better capitalize on network traffic," said Rami Hadar, President & CEO of Allot Communications. "This win drives home Allot's proven ability to provide operators with an ever-growing portfolio of Value-Added Services built on top of our Allot Service Gateway, leading them towards becoming true Digital Lifestyle Providers."
The Allot Service Gateway integrates network intelligence, policy enforcement and revenue-generating services in a modular, carrier-class solution. These high-performance platforms are designed for mobile, fixed and converged broadband environments with built-in ..........
We depend on third parties to market, sell, install and provide initial technical support for our products for a material portion of our business.
We depend on third - party channel partners, such as distributors, resellers, OEMs and system integrators, to market and sell a material portion of our products to end-customers. In 2012, approximately one-third of our revenues were derived from channel partners. Our channel partners are also responsible for installing our products and providing initial customer support for them. As a result, we depend on the ability of our channel partners to successfully market and sell our products to these end-customers. We also depend on our ability to maintain our relationships with existing channel partners and to develop relationships with new channel partners in key markets. We cannot assure you that our channel partners will market our products effectively, receive and fulfill customer orders for our products on a timely basis or continue to devote the resources necessary to provide us with effective sales, marketing and technical support. In addition, any failure by our channel partners to provide adequate initial support to end-customers could result in customer dissatisfaction with us or our products, which could result in a loss of customers, harm our reputation and delay or limit market acceptance of our products. Our products are complex and it takes time for a new channel partner to gain experience in the operation and installation of these products. Therefore, it may take a period of time before a new channel partner can successfully market, sell and support our products if an existing channel partner ceases to sell our products. Additionally, our agreements with channel partners are generally not exclusive and our channel partners may market and sell products that compete with our products. Our agreements with our distributors and resellers are usually for an initial one-year term and following the expiration ....
I am looking at ALLT less and less as a competitor and more and more as a fellow sector member. We have taken such a hit at the sector that I welcome any news of sales as a potential draft for upward movement.