Seriously, if you have only a small amount to invest, would you buy JSDA or HANS. I personally haven't tried ay of Jones soda product nor Hansen's flagship Monster drink. JSDA at $17.07,pe=94.3, mkt cap=441MM HANS at $38.78, pe=39.3 mkt cap=3.49B holding period approx 3-5 yrs. any other beverage play out there other the these 2 (and KO/PEP)?
Hansen has completed the majority of its growth. I even found it at the airport in Amsterdam...but I remember three years ago when the convenience store on the corner here in my hometown didn't stock it. I was fortunate enough to buy Hansen, and yes it paid off. Jones is just beginning its national and hopefully international exposure. It's your choice of course to weigh the risk versus reward. In addition, I don't want to compare Jones to Hansen til the argument is exhausted, because no stock is exactly the same.
One other stock that I don't have but has come upon the radar is DKAM.ob...I've only researched this stock about thirty minutes but since you asked... I wish you the best in your investment endeavors.