Well, after a hopeful sudden burst of products onto shelves in October, it does seem like the products are now just dying out on the shelves, as if no one cares and this has concerned me. I've seen where the retailers are being slowly depleted of the product and not being replenished at all. This also might be a seasonal thing as this is the low season for the soda industry and it might be a matter of they are waiting until next Spring or Summer to start re-stocking and re-shelving the Jones products. I have no idea, my only fear is that some of the retailers are fed up with Jones lack of distribution efficiency and might be canceling their deal with Jones or deciding not to carry Jones going forward. I hope that is not the case, but it seems as if Jones has stopped dead in its tracks until they bring on a new CEO and COO in 2008, and then we'll see where this is going to go. Since this is the direction they've decided to take, they REALLY need to bring on two genius executives to fill those positions who also have a strong passion to make this all work and succeed going forward.
What kind of additional expenses will it be for Jones to hire a new CEO and COO? I saw where they incurred high expenses in previous quarters by hiring of new staff, but won't a new CEO and COO bring on even more higher expenses? And the severence package they are giving to PVS? How much will this eat into the top and bottom line of Jones again?