Gotta admit that its tough to select it at the grocery store, primarily due to it's cost, with all the other selections and sales.
When it was doing well a few years ago, I think I remember seeing a well stocked selection of 12 pack cans at Target (but maybe they were 8's). I don't remember the price standing out tho as being overly expensive on those, and I bought some.
Can Jones get the price down without hitting margins?
Or do you see the primary challenge as being something else?