This COULD have been the beverage success story of the decade, instead it's about to join the soft drink graveyard of dead brands. Rolling out nationwide without the money to do a proper advertising campaign was a mistake, the can launch a total disaster. The original management knew the brand and "alternative" marketplace, Wall Street knew nothing but "churning and burning" investors once the brand went public. How the company ended up where it's at today baffles me, this was once an exciting brand with cutting edge products. R.I.P. JSDA, I'm gonna miss you.