I think there is some upside if they execute. But, lets not forget that with all the movement today, the trading represented all of $200,000. That's it. $200k. We're not talking serious money here.
I'm long the stock but I keep asking myself if this company even needs to exist. Does the world need a national flavored soda company with interesting labels? Can they really compete with all the candy companies? Whoopass is a dumb name and that product isn't likely to compete with Red Bull and the others.
The company was launched during a bull market and strong economy. It has since managed itself to a company worth $10 million. There are plenty of small regional soda companies, like Vess. I'm not sure this company can execute on a national strategy and make money.
With that said, it is an interesting speculation at this price.