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Jones Soda Co. (JSDA) Message Board

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  • dogma_blade dogma_blade Nov 9, 2012 11:22 PM Flag

    wow. not good.

    It is not simply giving up small markets for bigger markets.If you look at the web site they are now down to 24 employees total.The company has significantly reduced the amount of effort that they put into engaging the customer on line, but most importantly it appears that they have given up at least for the time being on the east coast.They no longer have any sales personnel covering the eastern part of the country and it appears they will be focusing their efforts on the west coast and Canada. While I am sure they will continue to direct ship to supermarket accounts on the East coast without any people working with the customer it is likely that they will start to lose some accounts in the East.

    They appear to be moving towards becoming a regional soda company again, but it is not based on the size of the markets but the companies limited distribution and support capabilities.If the move turns out to be successful moving forward and the company regains it's footing their will be no visibility to the turn around at the retail level on the east coast.

 
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