Jones Soda Co. (JSDA) Message Board
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Is JSDA dead money
Been in JSDA a long time, in and out. I am in but feel that this is dead money for at least the next12 months 12 months.
Sentiment: Hold
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I am looking for returns of several hundred %. It will take time but I am patient. I'm very impressed with cost cuts. The first step is to establish a low breakeven point. The subsequent step is to profitably grow sales while keeping costs under control. We are still in step 1. I look forward to the beginining of step 2 later next year.
- 1 Reply to who_gnu_1235
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She seems to be actively cutting costs, which is a surprise...If she can get these managers/employees working again, instead of freeloading off the company, they might start making some money...
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I just don't see Jones disappearing, but barring any sudden changes in direction, it will likely be a lengthy turnaround effort.
- 1 Reply to basehit123
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At least they have the new CEO Jenifer Cue who knows how to run a business and was there when jsda was hot. hopefully she will go back to her core market group and get the product onto some shelfs at 7-11 and other mom and pops stores where kids shop.
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