Al the way to 0.00?? It's been down to .04/.05 in the past but I just don't think 0.00's going to happen. I would see it being acquired at some price before completely disappearing.
3rd Qtr Release Comments
"The quarter's results demonstrate our progress in reducing expenses and focusing on markets where we can generate the highest return within our available resources,” said Jennifer Cue, CEO of Jones Soda Co. “Since rejoining the Company four months ago, we have taken a hard look at our sales execution strategy and are making changes that we believe will be conducive to longer-term growth while operating within a more disciplined cost
“Together we are enjoying the first signs of progress of OUR TURNAROUND STRATEGY with a renewed sense of our old Jones entrepreneurial spirit and a commitment to a sustainable and growing company,” added Ms. Cue.
Do you think she's lying?
Or do you just think she's incapable of a turnaround?
heres some more info from the 3rd quarter release you missed...
Our ability to successfully execute on our operating plans for the balance of 2012 and into 2013, including refocusing resources, aligning operations with available capital, and reducing and slowing our use of cash, with the goal of sustainable profitability and future growth;
• The impact of management changes and reductions in operating expenses and personnel on our business and results of operations;
• Our ability to establish, maintain and expand distribution arrangements, given our reduced cost structure, focus on core geographic markets and availability of capital, with independent distributors, retailers, brokers and national retail accounts, most of whom sell and distribute competing products, and whom we rely upon to employ sufficient efforts in managing and selling our products, including re-stocking the retail shelves with our products, on which our business plan and future growth are dependent in part;
• Changes in sales and distribution volumes through our independent distributors, retailers, brokers and national retail accounts, several of whom represent a significant portion of our revenue;
• The effect on the market price and liquidity of our common stock and our ability to raise capital subsequent to the delisting of our common stock from the Nasdaq Capital Market and listing on the OTCQB Marketplace;
• Dilutive and other adverse effects on our existing shareholders and our stock price arising from future equity financings or securities issuances
• Our ability to successfully launch new products or our failure to achieve case sales goals with respect to existing products given our reduced cost structure and availability of capital;
• Our ability to adequately market and distribute existing and new products on a national basis;
• Our ability to manage our inventory levels and to predict the timing and amount of our sales;
• Our reliance on third-party contract manufacturers of our products, which could make management of our marketing and distribution efforts inefficient or unprofitable;
• Our ability to secure a continuous supply and availability of raw materials, as well as other factors affecting our supply chain including rising raw material costs and shortages of glass in the supply chain;
• High fuel and freight costs may have an adverse impact on our results of operations;
• Our ability to source our flavors on acceptable terms from our key flavor suppliers;
• Our ability to maintain brand image and product quality and the risk that we may suffer other product issues such as product recalls;
• Our ability to attract, retain and motivate key personnel, given our reduced cost structure, which would directly affect our efficiency and results of operations;
• Our ability to secure additional financing to support our working capital needs;
• Our use of the net proceeds from any future financings to improve our financial condition;
• Our inability to protect our trademarks and trade secrets, which may prevent us from successfully marketing our products and competing effectively;
• Litigation or legal proceedings, which could expose us to significant liabilities and damage our reputation;
• Currency risk and exchange rate fluctuations between the U.S. dollar and the Canadian dollar, or other foreign currencies in which we operate;
• Our ability to maintain effective disclosure controls and procedures and internal control over financial reporting;
• Our ability to build and sustain proper information technology infrastructure;
• Our ability to create and maintain brand name recognition and acceptance of our products, which are critical to our success in our competitive, brand-conscious industry;
• Our ability to compete successfully against much larger, well-funded, established companies currently operating in the beverage industry;
• Our ability to continue developing new products to satisfy our consumers’ changing preferences;
• Global economic conditions that may adversely impact our business and results of operations; and
• Our ability to comply with the many regulations to which our business is subject.
Your's posted below is all safe harbor. What I posted is simply JC comment about results and that they have a turnaround strategy that they are looking to continue. We'll have to see if JC's plan is better than pasts and can be executed
Reed's was going to purchaseJones in the past at a "steep discount" for 9.8 million. Before JSDA goes to zero, I would think you would see somethiung like this if the turnaround fails
her comments were protected by safe harbor language .. then the last 4 ceos statements when they started were the same ... and the other 4 ceos had a 24 month timeframe to turn jones around and failed thats why they bailed ,,whoopass and their sparkling beverage was suppose to save jones ..theres no money left to turn the company around or survive...
do you seriously think she can turn the company around during the off season with no money left to survive ...they have 2.8 mln in debt and 1.4 mln in cash as of the end of Q3 ...
at the time of reeds offer jones had no debt and was worth .40 cents book value ..this was before whoopass and sparkling beverage failed....there is no reason why they would by jones now and 9.8 mln is not a "steep discount"...jsda owns nothing they use 3rd party manufactures and failed to convince distributors that jones was a leading brand ...its over freedman no matter how hard you try to stealth pump or twist the facts ....thats why your a baggie you keep buying in to safe harbor language and avoid the facts ...jones days are numbered