Haha, I think I may have finally won this one cuz you're calling me Freedman!
"In March 2010, Jones Soda agreed to allow rival Reed's, Inc. to purchase the company at a STEEP discount, though later in the month Jones backed out of the deal. The company named former Talking Rain president William Meissner as President and CEO"
"After hawking itself for over a year, Jones Soda Co's proposed sale to rival Reed's at a DEEP discount may represent the U.S. soft drink maker's best bet in an industry dominated by international giants."
"The deal HEAVILY discounts Jones Soda (NASDAQ: JSDA), as Jones shareholders will receive 4.5 million shares of Reed’s common stock (NASDAQ: REED)and cash of 10 cents per share of Jones Soda common stock, or about $2.56 million."