In my opinion only, in 2007 this stock was trading over 28 dollars. They are at a better position now than they were in 2007 and it is at a fraction of a price now. They have five new products including an energy drink and 4 natural sodas. Every quarter there is a better improvement. Their product is sold at Walmart, Shoprite and Whole Foods and now they are starting to target convenience stores and gas stations. If you ever had their product you can understand why their product is superb. You could actually design your labels on their products to advertise your business, organizations, parties..ect. It is a great promotion to promote any business or product. Check out their product and their website. I consider this to be a sleeping giant that is about to wake up.
So what happened from 2007 till now..I can tell you this company was was the target of newmangement every couple of years, each new ceo lasted til he had his pockets full then the new ceo would start all over and of course each time the stock price went down..My advice is to stay away from this stock
I guess we will find out soon enough but this CEO is an old CEO that ran the company when it was profitable. We did not have the new products in 2007. We were not selling in Whole Foods which is an gourmet food chain. We did not have the protein drink. None of that existed in 2007. Actually I am looking for very good earnings. Hopefully a profit will be had. This is my opinion only. You could stay away but I am buying more.