They will not report a profit this quarter. An earnings estimate has already been posted. Whole Foods is not a factor in Q1 as they announced formal launch in April. It is a minor factor for Q2 as Cali only for now. They are spending their money wisely. Keys to the future will be comparison to year ago Q and qualitative guidance (dont look for quantitative guidance).
"Keys to the future will be comparison to year ago Q and qualitative guidance"
I expect JC to simply indicate that things are progressing as best as can be expected. They will expect sales to increase through the summer, and their tight cost controls and scaling back/elimination of low-margin sales are having and will continue to have the desired effects of increasing margins, allow focus on the more valuable sales, and ultimately lead to good profitability putting the company on stable ground going forward.
It's all good at this point. These are the messages we are going to get.
I'll give you the benefit of illiteracy as I dont like to attack people by calling them liars. The 10K says they have the cash.
"As of the date of this Report, we believe that our current cash and cash equivalents will be sufficient to meet our anticipated cash needs through December 31, 2013. Our operating plan does not factor in the use of our Credit Facility (described below), which we may use for working capital needs. During 2012, we made significant reduction in operating expenses and personnel, primarily in the second half of 2012, to better align our operations with available capital and slow our cash used for operations. Under our Turnaround Plan, we will have the full year effect of these reductions in 2013. We believe that these recent cost controls and reduced expenses are strategically important to ensure the Company's long-term viability. However, these significant cost containment measures may negatively impact our sales and may make it difficult to achieve top-line growth.
On December 27, 2011, we entered into a secured credit facility (Credit Facility) with Access Business Finance LLC (Access), pursuant to which we, through two of our wholly owned subsidiaries, Jones Soda (Canada) Inc. and Jones Soda Co. (USA) Inc., may borrow a maximum aggregate amount of up to $2.0 million, subject to satisfaction of certain conditions....."