I suspected the action by Jennifer Cue was a repetition of the past Jsda first went to positive revenue in 03 after a loss in 02. There were also large cuts in expenditures during this time frame. The share price and revenues continued to rise to a peak of around 30.00.
Just a question for you long term followers of JSDA. Jennifer Cue seems to have had some success improving jones recently. How does this success compare to the large run-up in the stock price when she ran the company several years ago? For example did she first get costs in line then start distribution and revenue expansion.
Dont take this the wrong way but an old friend who worked for GS and ran his own bulge bracket firm on Wall St. used to say 'the market helps those who help themselves'. Instead of relying on the biased, possibly misinformed, etc yahoo poster goto the SEC website and scroll through JSDA'a filings and when you get to 2000-2002 start reading the 10k's, not all of them, but the parts that might shed light on your question. Jot down the yearly numbers, rev, margins, profit, shares outstanding or whatever. Read some of the qualitative stuff too. Then you will be superinformed and you can educate us.
You will gain an immeasurable amount of historical knowledge that will help you interpret and analyze the more recent events.
I have followed this stock off and on for almost 10 years. I've been in and out of positions, but never holding long term because I didn't trust leadership's ability to focus on core products and customers, instead of chasing after one-off products. Anyone who's had a Jones Soda knows that this is a wonderful product. I decided to jump back in late last year at .35 when I read what JC was doing. Cutting costs, stemming cash flow.
A lot of talk on this board about revenues. While revenues are nice, cash is king. Preservation of cash is a healthy step in the right direction. Positive cash flow must be the next step, followed lock-step with revenue improvements. Much too early to tell, but I think the right person is finally leading this company.