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Jones Soda Co. (JSDA) Message Board

  • flourface flourface May 15, 2013 9:27 AM Flag

    "The verdict on Poutine Soda"

    Maclean's article by Peter Nowak - Google it.

    "... it’s a genius move: Poutine Soda – how can any Canadian not want to try it? I’d like to meet the person who is able to actually able to drink a whole bottle, but in terms of raising people’s curiosity about the brand, it’s as smart a play as I’ve seen."

    "Jones has a slew of actually tasty products, such as cream soda and bubblegum-flavoured pop, which they thankfully sent me to chase the Poutine Soda. If anything, the marketing has worked on me. Now I know who Jones Soda is – it’s that company that tried to poison me with a horrible drink – which is kind of endearing, in a way."

    LOL - amusing - good exposure

    HOLD FOR GOLD

    Sentiment: Strong Buy

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    • It's exactly was JC explained - getting back to Jones's roots - a fun/innovative brand.

      It is brilliant - in essence a marketing/advertising placement that customers are paying for. All those Canucks are going to try it just for the audacity of it - then they'll know Jones and try a more traditional/pleasing flavor and get hooked.

 
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