"... it’s a genius move: Poutine Soda – how can any Canadian not want to try it? I’d like to meet the person who is able to actually able to drink a whole bottle, but in terms of raising people’s curiosity about the brand, it’s as smart a play as I’ve seen."
"Jones has a slew of actually tasty products, such as cream soda and bubblegum-flavoured pop, which they thankfully sent me to chase the Poutine Soda. If anything, the marketing has worked on me. Now I know who Jones Soda is – it’s that company that tried to poison me with a horrible drink – which is kind of endearing, in a way."
It's exactly was JC explained - getting back to Jones's roots - a fun/innovative brand.
It is brilliant - in essence a marketing/advertising placement that customers are paying for. All those Canucks are going to try it just for the audacity of it - then they'll know Jones and try a more traditional/pleasing flavor and get hooked.