Kind of exciting as counting the number of bottles on the shelf at a roadside shop. I sure hope that's not the case with each case of Jones Soda. We see an improvement in gross profit margine but is it significant enough to really drive positve cash flow? Maybe around the second week in August we'll find out.
"In fact, even Fiat CEO Sergio Marchionne recently complained about the reality that “for every 500 electric that we produce, even after all the subsidies, we will lose about 10,000 bucks a car,” according to the Detroit Free Press. And he knocked governments, including the Obama administration, for leaning dangerously on carmakers by “rushing precipitously into embracing electric vehicles as the only technological solution.”
Hurbis acknowledged the difficulty but noted that “at the end of the day, with all that being said, there’s certainly a … demand” for EVs. “That market segment is growing, and more manufacturers are coming to the marketplace. For us, the goal is to take [the 500e] and differentiate it from the others.”
"What is really immature are the posts urging folks to "hold for the gold" or those that get carried away by the posting of a PR news Release joining a marketing deal with FIAT. Connecting the marketing strategy for small foreign cars to that of a niche soda drink sort of stretche the imagination a bit far."