BlackNut, looking at all your recent posts under multiple IDs your lack of sleep is showing. Recent daily volume has been excellent, jumping from 140K 6 weeks ago to over 247K today. During this period the price has jumped nearly 60%. Higher price on ever increasing volume shows the longs are hear to stay awhile. In the past 6 weeks there have been three huge upside days with the price increasing 10% + on over 500%+ above average volume. Going short on price action like this is well...just nutty.
My 40K shares have a cost basis of .43 and several close friends picked up over 500K shares combined between .35 and .50. We are all in this for the long haul, have done our DD, listened to the recent calls and know the fine job being done by JC both in the past and now. None of us are in for the "trade" and are waiting for JC to continue her "plan".
You can try to talk this stock down all you want but far too many people are beginning to see the value and are picking up shares or adding to their positions. The new Natural line is a great product and at my local Whole Foods the display is never fully stocked so others must like it too.
With tasting crews introducing the new product line scheduled this summer and over a million Facebook fans to reach out to this stock is poised to run.
If JC puts JS back in the black this quarter or next we will see a short squeeze. I think you should borrow some more shares.