This is NOT the stock to short right now and here's why.
Even if the bears ultimately end up being proven right about the company, right now that's pretty much irrelevant. The market believes in the JC at this stage (as we should) and the sentiment has turned bullish and will push the price up until there's a reason for it not to. Look at the price action since it bottomed out. Look at the volume spikes during the upswings. Look at the low volume during the pullbacks and consolidation. You're fighting the trend right now. Are you familiar with the path of least resistance? Well you're not on it right now.
I mean no disrespect. Even if there's money at stake here for all of us, I don't see why that means we have to insult one another.