I notice recent posts with "favorite team" approach. Either JSDA or PLSB, JSDA or AFFY. Call me crazy but I think its possible to own them all. While I have major JSDA holding, I also have modest AFFY holding and may look to buy PLSB on dips (it had gotten ahead of its, its consolidation is good). AFFY will do nothing for a while, then one day there will be an announcement about OMONTYS which will result is huge move one way or another. I'm willing to take the risk.
I would consider REED vs PLSB. I have a large position in REED and just added before and after the breakout last Friday. REED already has 30MM sales last year and with K should pull close to 40MM this year.
Their de riguer ginger and virgils have 98% penetration in natural food stores but only 25% in grocery. K is just in its infancy and put's them in a strong position for accelerating rev growth, considering their other products have achieved 25% CAGR for 3 years straight. The margin of safety is infinitely higher than pulse's given their current valuation and metrics. Obviously I am biased but the chances for long terms success is extremely high with REED's whereas pulse's sell through is very much in question. K is a 500MM biz and REED is on track to be number 2 player. K market is also rapidly growing whereas functional lemonade is gimmicky and non competitive in price with their market.
I've done well with reed last year. My problem with it now is that it can't seem to generate a profit despite higher sales. I'm not too happy with its analyst who is very good at mentioning that he spoke with Chris, but terrible about sharing info with us commonfolk. Jones is just the opposite - both consumer and shareholder friendly.