I would not expect that much from the earnings report. The new natural Jones soda made it on the shelf half way through the second quarter and how many new accounts have been signed since then? I expect a muted sales decrease with smaller net loss. I do expect to see better results in the 3rd quarter with a sales increase. Any major pull back in the stock is a buying opp for those of us that are long.
the naturals you speak of were a trial at northern california whole foods stores, and were in place and on the shelves before the 1st of May. I confirmed this myself. As far as a small revenue decrease, we shall see. I still expect a small continued loss. Anything less would be a real shocker. They have never posted a profit, so I guess it should be no surprise. That all being said, Some here are continuing to buy the stock, and wall street almost never gets it wrong. We could see a surprise. If that happens, nuttie will surely slit his throat.