growth drivers? i do not see a product that is a growth driver
from the conference call i heard essentially sales are about flat. they were not going to fall forever and what appears to have stopped falling sales was more money to buy promotions. a good product will increase sales without needing shelf promotions. i do not see a product they are producing that consumers are demanding. naturals? that is the closest, but jones has no credibility as a manufacturer of natural products. their innovation is using sugar not corn syrup? if this was 2002, great. its not. that ship sailed and the shelves are full of such craft sodas. jones is not a craft anything and selling fufucrapberry artifical pink soda is done as a business model. they dont get it. look its fufucrap with a photo of detroit on it. ooooooh. ahhhhhhh. nonsense.
fair valuation for jones now is probably half of what it is. in a private sale, the company is worth a few million dollars. the valuation is all good will and trademarks. to give this 2x sales like Reed with 30% yoy growth is just market silliness. 1x sales makes more sense, but the market is not rational. tax selling might see this drop to the mid 50s. or so.
the products exist. it how they sell. i believe their bootstrap approach will work. re reed comparison - reed breakeven point is about 40M annual sales, JSDA breakeven point is 20 M. the growth phase is in the first inning.