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Jones Soda Co. (JSDA) Message Board

  • basehit123 basehit123 Nov 19, 2013 1:15 PM Flag

    4th Qtr Numbers and Targets


    4th Qtr 2012 Numbers-

    -Revenue in the fourth quarter decreased 10% to $3.1 million from $3.4 million in the prior year 2011 period.

    -Net loss for the quarter ended December 31, 2012 improved 77% to a loss of $448,000 or a loss of $0.01 per share from a prior year 2011 period loss of $2.0 million, or a loss of $0.6 per share. Full year 2012 revenue decreased 6% to $16.4 million from $17.4 million in the prior year.

    -Gross profit margin this quarter improving to 23% from 20% in the fourth quarter of 2011

    -Promotional outsource expense decreased $119,000 to $284,000 for the quarter.

    -Operating expenses for the fourth quarter decreased 59% to $1.1 million

    -As part of our 2013 operating plan, we will intend to redirect resources to support our distributor network to increase promotional allowance of retail which we believe will reposition our brand for growth.

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