silly execs at coke and pepsi dont understand Cue's genius
NEW YORK (AP) — Coca-Cola says its fourth-quarter profit fell as the world's biggest beverage maker once again sold less soda in North America.
The maker of Sprite, Dasani and Vitaminwater water says sales volume declined 1 percent in North America. That reflected a 3 percent decline in soda, which offset improved performance by noncarbonated drinks such as Powerade. Last week, PepsiCo also said its soda volume fell in the "mid-single digits."
The Atlanta-based company also saw growth slow in markets such as India and China during the quarter. Overall, global sales volume rose just 1 percent as a result. Coca-Cola said it would step up cost-cutting to produce another $1 billion in savings by 2016.
Although Coca-Cola and PepsiCo are tapping emerging markets for growth and sell a wide array of beverages, pressure is mounting for the two companies to figure out how to get soda sales moving in the right direction back at home.
Americans have been cutting back on soda bit by bit for years, whether it's because they worry about the sugar in regular soda or, more recently, the artificial sweeteners in diet soda. Beverage aisles have also gotten a lot more crowded, with competitors such as Monster energy drinks and Sparkling Ice waters increasingly taking up space.
The fools dont understand that you need photos on the bottles to sell soda. if they had photos in the lobby, sales would have exploded. Cue understands that people dont want boring soda bottles.
I have another new name for a Jones soda...first there was "Chik-a-boom" (don't ya just love it) with a female boxer on each....and now...."Croak-a-Cola" with a Diva in a tight black dress...kinda like Elvira!...Comments welcome.