that is the problem. cue thinks they are innovative and edgy. she thinks pure cane soda is innovative and new. she thinks its 1999. she thinks a $10 six pack of soda is competitive. she actually thinks that people who are the target market for Fiats are also the target market for Jones hats and fufuberry soda. she thinks canada is a key market for jones, although california is almost 50% more populated with a warmer climate. $2 million in sales is 10 cases of soda sold per state per day. there are individual vending machines that outsell jones per state.
halloween cans? they LOST money on halloween cans? how dumb is this? they sell halloween novelties and lose money doing it. so next halloween is easier. just give her another couple years. the whole foods crowd will save this mess. what a stunning failure of a quarter so far into the "turnaround". then she blames market weakness? i am stunned at the decision-making and the delusion.
wow! and I thought I was being harsh, Tuesday and Wednesday. I kept saying that I have seen stores completely do away with product, and this quarter was no surprise to me. I'm actually surprised that she mentioned all the "new" items yesterday. It's kinda sad that the only guidance they have ever given is at the conference calls in the way of a shareholder bashing over the skull. I still appreciate the dude that called in yesterday seeking insider support for today's massacre. Maybe a 20% haircut for the longs is a cheap price to pay? I would guess that Jennifer Cue is looking for another job today. Instead of focusing on the core brand her and Carrie Trainer are focusing on polishing up the Resumes. It is a great company with some good ideas. It just seems that the pricetag is one goofy CEO after another. Oh well on to the first week of may and another thrashing.