Bonghit...that's bad news for jones not sure why you would think it would help jones...The big picture is it doesn't matter what jones sells ....if your margins do not cover operation expense you need to dilute to survive...jones margins are low because everything is done by a 3rd party....jones business model is broken and can not be fixed...that's why all the other CEO'S failed and bailed....jones has a high price point 3-4 times it's comp's with low margins...no room to lower the price point to create demand..and no room to increase the price point to increase margins and pay operational expenses and turn a profit.. jones business model creates all push no pull ...jones days are numbered ...
Just haven some fun man!
I would expect it make things tougher because you will probably be able to get it in a 12 pack, 3 or 4 for $9 or $10 bucks.
I would say the key to Jones is niche distribution. But they have not pursued anything like that for helping turn things around
well that is a big problem for jones offering cane sugar water as a "premium" beverage. they need to find people who want to drink pukeberry instead of cola. hence the collapsing sales, stock, etc.... omg if pepsi figures out how to make a photo label.