I'm not passing the ball to anybody. All I know is the horrible q-4 will undoubtedly continue into Q-1. I have no doubt Jones Soda will be around for a while. With continual downward revenues, as long as they continue to control costs, they could wade around in the muck for another 2 years, with the lifeline they got thrown the first of the year. Go to your local grocery, look at all the new up and coming sodas and specialty drinks. Jones Soda will be lost amongst those that know distribution, Jones Soda has never learned the path.
i think you should see a bit of flattening into q1. i do not think the losses would have accelerated. as i suggested you should see a rebound over 50 cents in the down channel. i do not think they will have anything groundbreaking to announce, as i don't think they are capable of it and they dont think any heroics are necessary. remember one thing always. the goal of mgmt is to make money for themselves. the ferry in south korea is an apt real-life analogy. the captain and senior crew gets off first. that is always the goal.
2 years...lol.....costs 5 mm ayear to keep jones alive in survival mode, jones makes 3 mm with declining sales, losing 2mm ayear,10k said out of cash to survive by the end of tbe year if they can collect all AR and sell all inventory at normal price point,jones is having a fire sale with 2 dollar coupons,, the end is near unless they can dilute to survive and. Buy more time,jones buisness model is broken and cant be fixed ,thats why all the other ceo,s failed and bailed, jones is not in control of their margins with a 3rd party buisness model resulting in high price point and low margins, all push and no pull