it hardly matters about share price at this point. there is no growth, no investor interest. the marketing and product mix is baffling. all this effort. the average age of the car buyer for fiat in the US is approx. 52. think about it. MissCue (sic) is targeting the 52 year old audience for soda. i doubt anyone with an MBA in marketing would quite understand that effort. and maybe this is why jones is so so lost. 52. actual data. it is so frustrating. sampling programs aimed at 52 year olds to drink soda with ACTUAL SUGAR! 52 is average btw. 53 is about median. and they wonder why sales keep falling. what is the average whole foods shopper's attitude toward soda with real sugar? hmmm. tough to figure. this is amazing to watch.
maybe a deal with kia, more like the Soul would be closer to the average consumer of jones soda. I would guess the average age of Jones Soda's consumers is more like 16. To young to have a drivers license, let alone money to buy a car.