smart money has bet short for a loooooong time. you dont lose money betting on the company to fail. maybe different this time? i doubt it. CFO's usually dont leave a turn-around when things are turning. besides it appears that the business plan here is - at best - try to break even and pay ourselves. investors are for skinning. there is no plan that makes jones a vibrant company. there is no management in place for that to happen. imho they are worried about timely orders of halloween soda now so they have something to sell to the liquidators.