We have many longs providing strong support by buying slowly and steadily. Also, we have some shorts adding fuel to the fire. At the end of today, they will be covering because you don't want to play with fire when you have a company in the right area with right support.
i posted about trefis yesterday and here is an example of how it works with facebook, it was on techticker today by some coincidence http://finance.yahoo.com/tech-ticker/how-facebook's-value-could-surpass-100-billion-535861.html?tickers=gs,msft,goog,intc,csco
gluu is not available yet, but you can see the games and apps division and extrapolate, it is projected at 1.29bil for 2011, 1.65bil 2012, zynga gets 70% as of 2010 ending.