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I'm a developer for android... Glu will only receive 1-9 cents per click. Hard to many any money with only 5-10 million users per game. Ad Revenue is not significant at all, maybe a few hundred thousand a year max.
I think you may be underestimating the number of users in the future. A half billion smartphone users is not out of the question in a few years.
http://www.idc.com/getdoc.jsp?containerId=prUS22871611<vendors will ship a total of 472 million smartphones in 2011 compared to roughly 305 million units shipped in 2010>