$399 is too high a retail price for their Dreamweaver program. Lower the price to $200 - $300. Lower the upgrade price to $100.00 - $150.00. They'll gain more market share if they lower the price and will stay the dominate player. Otherwise they'll lose market share to MSFT or the free program Komposer. Or customers might not bother to upgrade anymore. We're in a world wide recession. They should price their programs for that recession.
We are currently in a deflationary market. Either prices must come down or revenues will dramatically fall. Eventually, Adobe will have to lower their prices on their products. They are not immune to the recession.
SCSS was a stock I followed. They sell great beds. But their prices were just too high. The company was growing and had lots of cash at one time(over 70 million and no debt). But they didn't adjust to the market. Instead of lowering their prices, they raised them. They tried a new marketing plan that failed. They should have lowered their prices instead. Anyway, the company kept their high prices on their beds as the stock fell and their sales languished. They used their cash to buy back stock as insiders sold. They even took out a loan to buy more stock back. Now the company has lots of debt and is a penny stock. The management of Select Comfort just didn't get it.
even from Adobe it's only $400 but maybe that is too steep for you. lay off the beer and cigs for a week and you'll have it.
How about you just buy CS3 version. then upgrade.
Another option is you could
-post on this board just exactly what you intend to do with CS4 Dreamweaver. Give some detail about what your going to do, make it good.
we will let the masses vote on it and if you get the vote I'll buy the s/w for you. But you'll have to promise to sell your adobe stock, STFU about Adobe prices and change your screen name to cheapbitch.
The bottom line is CS4 isn't selling as well as expected. It's really a big disappointment. That's not good news for a new product release. Competition is good for the market. It brings down prices to a realistic level.
pick apart the financial statements and you'll see that print companies pay just under 100 million a year for PS and PDF code for their systems. considering it is 30 year old code, ps spec and pdf spec are unchanged. support involves a few bug fixes, Adobe licenses that software, contracts are 7 year deals. so even if Adobe shot all PS/PDF employees they would get that $100 mil for the next several years. so I think it's important.
everyone has to print, various file formats all need to be converted to PS or PDF or prn (if non ps printer) formats. The large workflow printing systems have to consider all apps, inparaticular all Adobe apps. staying current with the latest versions is essential. noone wants a customer complaining that latest version does not work with mega bucks printer......
If you are just going to play around with it then it may seem expensive to you. If you do actual work with it, it pays for itself in the fist job you get using it. So , no , it is not a toy. There are plenty of free pieces of software you can download if you just want to build a simple website for yourself.
Nobody said it was a toy. Adobe's problem is they are now competing against Microsoft. Microsoft's Expression Web 2 program is getting excellent reviews. Many like it better than CS4. And you can purchase it for around $250.00 which is a lot cheaper than Dreamweaver.
In a tough economy, people and businesses will flock to cheaper products that get the job done. Or they'll just use what they have instead of paying high prices for upgrades.
Here's a link to a list of free html editors.
haven't the suitors seen their share price drop off as well? given the nature of this "crisis" wouldn't you expect all companies to be doing the duck and cover instead of running out to buy? As a share holder, if someone bought Adobe and I were to benefit financially then I am in favour of it. CNN has been full of companies that were going to take over but whoopsie deals fall through. What I would like to see is a new CEO/CFO and executive team put in place at Adobe. Kind of like the NFL, you got a bad season your out. So if you know of an executive looking for CEO CFO VP positions have then send the resume to Adobe, c/o John and Chuck. Happy new year to all except rcde2, (that dude is such a homer)
Even CNET says Dreamweaver CS4 is overpriced and not a necessary upgrade for CS3 users.
"The $399 price of Dreamweaver hasn't changed since CS3. Users of earlier versions can pay the $199 upgrade fee. That's steep, even for the upgrade, if you're already happy with an earlier edition of Dreamweaver. Unless you've been tearing your hair out over hard-to-find or tricky-to-fix dynamic coding in CS3, this upgrade isn't necessary."
Your right, it is not a necessary upgrade. But Adobe could give a rats ass about people at home. The upgrade is necessary for Graphic Artist, Print Shops, Companies that produce WorkFlow printers. What don't you get about the Adobe business model!! Xerox, Ricoh, FX, and every other company producing workflow products has to upgrade regardless of the price. If they don't, they run the risk of having a product that is incompatible with the latest and greatest software being used by their customers. Buy ADBE, C, MGM, don't buy catax and don't listen to rcde2.
and if they lower it to $200 - $300 my guess is you would suggest that it be lowered to $100 - $200. Not gonna happen that they give it away. And the company view of free competition is that it's good, gives paying customers an appreciation for quality products that actually work.
If they don't lower prices, then their stock price will keep on falling. I bet they miss next Qtr numbers. Their conference call wasn't that great.
"While customer feedback has been positive, given the current economic climate, we believe CS4 adoption in the short-term will be muted when compared to prior cycles. This is reflected in our early results, with CS4 revenue down more than 20% when compared to the equivalent CS3 period."
They'll eventually lower prices, but probably after they start to lose lots of market share. Good luck to you.