Apple also said NO to Flash. Its over here
they said no, and then buy it and say yes.
No matter how much the longs pretend that they are going to be bought out the stock is still going back to the 25s.
Of course they said no. When you are planning a buy out you need to deal from a position of strength. Feigning disinterest is a classic negotiating tactic. The bidding war should be fun to watch.