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Adobe Systems Incorporated Message Board

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  • kerrsmacker kerrsmacker Sep 19, 2012 7:14 PM Flag

    WHY IS IT UP?

    If subscriptions were so strong, wouldn't this show up in deferred revenue? Why is deferred revenue down big instead of up?

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    • they just said initial response is good against what they expected but that always happen with a new product that does not mean it is sustainable, that also comes into play next year the stock should slide slowly. I won't buy here and wait till under 30.

    • show up in deferred revenue. Here's what the company said on the call regarding deferred revenues:

      Our ending deferred revenue balance decreased by $32.5 million to $560.3 million. This decrease is typical in the quarter following a major desktop product launch. Free-of-charge upgrade recognition from the CS6 launch builds short-term deferred revenue during the launch quarter, and is recognized as revenue in the quarter following the launch, causing the decline.
      In addition, our Digital Marketing business invoices customers on the first day of each calendar month and the timing relative to our quarter end caused some of the sequential decline. As a reminder, Creative Cloud subscriptions are billed monthly, and are essentially not reflected in deferred revenue on the balance sheet.

 
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