In the past 10 years, Dang Dang has built up one of the world's largest online shopping malls which now offers more than 300,000 kinds of books, software and other products to more than 6 million customers around the globe. It has now grown into China's largest online retailer offering almost everything from digital products to cosmetics and has also become the world's leading online seller of Chinese-language books, movies and music. Dangdang.com was founded in 1999, and has raised more than $40 million in venture capital from DCM, Alto Global, and Softbank. More than 100,000 users buy from dangdang.com every day; it sells more than 20 million items every month. User base: 4.46million ] According to http://www.lahuu.cn/news/200909164713.shtml Revenue: $10 million Market share: 14.6% (B2C market) User number growth rate: 120% Revenue growth rate: 100% It offered approximately 590,000 book titles on its website, including more than 570,000 Chinese language titles, which it believe is the largest selection of Chinese language titles available both online and offline from a single retailer in China. Its brand dangdang.com is the number-one ranked brand among China’s B2C e-commerce companies for awareness, trusted online shopping experience and price-competitiveness. It has developed a large and loyal customer base through its continuing focus on creating an enjoyable online shopping experience for its customers. China currently has the largest number of internet users in the world, according to International Data Corporation, or IDC, an independent market research firm. Its goal is to become the dominant online retailer in China. The growing pains for Dang Dang included long and hard-fought battles with closest rival Joyo.com, which also ranks among the top online retailers on the Chinese market, in the form of seemingly endless price cuts and continuously expanding product lines. One of the highlights was when global online retailing giant Amazon.com, Inc planned the acquisition of a suitable Chinese online retailer and set its sights on Dang Dang. Following rounds of negotiations, Yu Yu did not accept the offer to buy her company out because she would only accept Amazon as a shareholder.