It's good for the brand of DANG, and especially for the long haul loyalty, but it is going to squeeze their bottom line again. They've opened more delivery stations, and offer free same delivery and pay their couriers higher than market rate to build cutsomer loyalty. I just hope that investors understand that, as you can't value the company on PE ratios..
I'm very happy for the long haul investors!!! I do hope it goes up and results are in line with expectations. The move in to consumer electronics is going to big, higher margins than the baby food and books. This is still the best online retailer in terms of dependability.