Dangdang beats by $0.02, reports revs in-line (DANG) 4.18 : Reports Q4 (Dec) loss of $0.24 per ADS, $0.02 better than the Capital IQ Consensus Estimate of ($0.26); revenues rose 32.4% year/year to $259.2 mln vs the $258.65 mln consensus.
Co had about 7.5 mln active customers including 2.5 mln new customers in the fourth quarter of 2012, representing a 25% and 21% increase from corresponding period in 2011 respectively.
Total orders for the fourth quarter 2012 were ~16.0 mln, a 26% increase from the corresponding period in 2011.
The active customers, new customers and total orders all reached the record high in this quarter. Operating margin was negative 9.4%, as compared with an operating margin negative 12.1% in the corresponding period in 2011
Outlook for First Quarter 2013
Co expects its total net revenues and the GMV from marketplace in the first quarter of 2013 to be around RMB1, 300 mln and RMB549 mln, representing year-over-year growth of around 20% and 175% respectively.
I guess we have to wait the earnings call to be archieved to listen to that again. But from what I heard so far is that if they want a pofit they just need to turn off certain sales platform by the CEO Li Guoqing himself but they don't want to do that is because they want more customer first. They want to build on the customer base first. I think their goal at the end of this yea is to pass 10 million customers and I think they will just do that in less than a year if you do some math you can see that is very possible because of their growth rate is faster quarter over quarter and year over year.