On a rampage with 60% more still not online (money, money, money)
Here is another record for China - over the next 12 months one in four Chinese consumers are going to use their smartphones or tablets to shop online, double the global average, says the latest PricewaterhouseCoopers (PWC) survey.
Chinese consumers may be relatively new to online shopping, compared to their Western peers, but they are not just fast catching up, they are in the process of overtaking them.
"Chinese consumers are leading the world in terms of online shopping frequency," says Carrie Yu, China and Asia Pacific Retail & Consumer Leader at PwC. "In China, 58 percent of our survey respondents shopped at least once a week, compared to 29 percent of the global sample."
The PwC study surveyed more than 11,000 online shoppers in 11 major countries like China, Brazil, the U.S., Russia, Germany and the U.K. and found that Chinese consumers were growing far more "sophisticated" than their global peers, and even using social media platforms to make online purchases.