Why is Phillip Morris placing orders away from SWM?Does the product work better?Could Schweitzer license the new technology?
This is not the first time SWM has had issues with customer retention. You'll recall about 6-8 months ago the stock was hit hard for the same reason, then recovered.Apparently, the street is making the decisions for management with the stock, meaning the street thinks the competition is serious enough to effect future revenue.
It seems that when someone wants to get out in a harry in the middle of the day its more than "wall st. decides for the management". I think management is not telling the whole thing here.