For a company like HBAN and considering the number of its outstanding shares, the buyback would not make much of a difference in its revenues, cash flows or its ability to expand. But, it certainly is a very good marketing move because it shows to investors that the company’s finances are strong. Only companies that have cash to ‘throw’ can do this because once they buyback the shares, the cash spent on it does not produce anything. Importantly, although a company may say it’s going to buyback its shares, since there is no mandatory time period within which to exercise this option, they can prolong the option and keep the positive market perception going. The process will also help to its market cap.