You longs are toast. There is not enough FCF here with all the poor store openings going on out there. And Amazon is going to kick your butts. Merry Christmas.
Sentiment: Strong Sell
good luck with that. have you done any sort of research before drawing this conclusion? have you taken a look at the charts over the past few years? now isn't the time to short...
Looking at some $40 puts that will earn me about $500K.